The market entry strategy for sprinklers is to expand business to a number of foreign markets at the same time. Its key feature is simultaneous market entry while pursuing benefits that early entry offers. So it's a high-risk, rewarding approach - a successfully executed sprinkler strategy allows for profits from multiple markets while staying ahead of the competition, but a failed entry (retreat from markets) costs a lot of resources and yields little in terms of compensation .
A company enters several foreign markets at the same time and tries to establish itself, to promote the product and at the same time to build a customer base. The company gets profit and internationalization knowledge from multiple markets, which makes spreading the business even more effective since there are so many sources of resources and information. This is similar to a water sprinkler, where each individual droplet is small but numerous and spread all around, so that the entire area nearby is evenly and thoroughly watered.

Implementation
The sprinkler market entry strategy is best suited for companies that manufacture short lifecycle products or whose products are in the launch or growth phase. Usually the sprinkler strategy is complemented by the price skimming technique when the initial price is quite high and lowered over time. This makes it possible to get as many profits as possible in a relatively short time, taking into account the profits of all regional branches.

Another thing to consider when entering the sprinkler system market is process standardization. Since it is almost impossible to customize and adapt them for each individual market, standardization plays an important role in keeping the business expansion process coherent and the incoming data comparable. Of course, this does not mean that everything should be the same - but it is still important to pay attention to cultural differences and their influence on advertising and branding. For example, in 2016, hot dog companies in Malaysia were forced to rename their products after the word "dog" because this animal is considered "unclean" in Islam, one of the major religions in the region. If the sprinkler strategy does not adapt to such specifics, expansion into a particular market can stall.

Advantages
Sprinkler market entry strategy is an effective way to outrun the competition and seize the first-mover or technological advantage. While competitors only enter one or two markets at a time, the company in question increases brand awareness in many more markets. Even if competitors also enter these markets, they are seen more as followers than innovators. The company adopting Sprinkler market entry strategy has more time to analyze the market and make adjustments. Early concurrent entry also means more opportunities for filing intellectual property, further hampering the later inroads of competitors.

Another advantage is the level of revenue generated from a variety of market entries, especially when business expansion has been successful in most markets. In addition to simply retaining profits and using them for business development, this offers another benefit: profits from successful market entries can be reallocated to less successful regional branches, thereby minimizing the risk of exit across all markets. This makes the sprinkler strategy beneficial in the long run.

Disadvantages
Market entry for sprinklers depends on a large number of markets being entered simultaneously, which in turn requires a significant amount of initial investment. This includes both finance and human resources as well as general business expansion planning. Depending on the markets and other circumstances, production plants, offices, logistics networks and bank accounts must be set up in numerous markets at the same time, which puts additional strain on resources.

Another disadvantage of the sprinkler strategy is the high risk of entering multiple markets at the same time. Although failure and a possible pullback in one can be offset by the gains from other markets, if the overall business expansion is unsuccessful, the losses are quite severe (due to large initial investments, see the previous disadvantage).